
There's no question that video has mushroomed into a massive new communications and marketing opportunity. What some people may not realize is how inexpensive it is to create short videos for instructional, promotional or educational purposes.
During a recent speaking engagement, I told the audience that they could create their own videos at almost no cost and they didn't even need a video camera. Of course, I got a few stunned looks, but it's true.
Let me explain.
During a recent speaking engagement, I told the audience that they could create their own videos at almost no cost and they didn't even need a video camera. Of course, I got a few stunned looks, but it's true.
Let me explain.
Video does not have to be a talking head or action sequences from a sporting event to be effective. Here are just a few examples of creating short, informative videos without a traditional video camera:
Let me know if I can help. Contact me at info@wesbleed.com.
- Turn a PowerPoint presentation into a video. Create your slides, add some narration and convert to a video file.
- Create a video with a series of still photos. Add a little bit of movement to the images (zoom in or pan across) and you've got a Ken Burns' style video.
- Use a no or low cost video editing software program to create a video with nothing more than a series of text and graphic images, much like a PowerPoint presentation.
- Use an online presentation program such as Sliderocket to create slides and audio which can be converted to a video format and embedded on your website or blog.
- Use your laptop webcam to record yourself talking about your subject. Edit the open and close and you've got a quick informational video.
- That still photo camera you own probably has a built-in video feature. The quality is more than acceptable, as you can see in this video which I recorded while I was on vacation.
- Your smart phone probably records video. Use it to capture a spur of the moment event or, if it's good quality, record your entire video. The new iPhone 4S shoots superb 1080p HD video.
Let me know if I can help. Contact me at info@wesbleed.com.