Category: Multimedia

Amazon "Fire" to Battle iPad

10/1/2011

The new Amazon Kindle Fire tablet is getting positive reviews, though it's a bit early to say whether it will be a real threat to the Apple iPad. As you can see from the following report, it has a lot going for it, including Amazon's powerful "cloud" computing infrastructure. And the big feature is price. It's going to sell for $199, less than half the price of the cheapest iPad.

My take: devices like these will continue to drive more and more multi-media content to the web. Check out more here at goldtonemedia.com to see how we can help you take advantage of these products.

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Postbroadcast World

3/22/2011

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Wonder what Google's up to these days?

Take a look at this article from the New York Times for the latest insight. I especially like how reporter David Carr describes YouTube, which is owned by Google: "...a platform that is looking more and more like a network for a postbroadcast world."

It's clear from the article that Google needs content, just as the early broadcast pioneers realized they needed programs for their radio stations. That spells opportunity for almost anyone with a computer, a microphone and a video camera!

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Triple Your Exposure

3/17/2011

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Having a blog with video, audio and multimedia is a valuable tool to reach customers, establish your brand and present yourself as an expert and thought leader. It's a great positioning tool.

What you may not realize is that with social media, it's possible to double or triple your effectiveness with the same blog post. How? By making sure the post gets re-purposed through your social media channels, such as Facebook, LinkedIn and Twitter.

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The Viral Mystique

3/16/2011

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Why do some videos get thousands and thousands, if not millions of hits on sites like YouTube? They're fun, unusual, off the wall or downright cute. Whatever the "it" is, people spread the word. The whole beauty of the web when it comes to multimedia and video products is that others can do your marketing for you. Take a look at the example below. It's received more than 7.5 million views.

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Multimedia for your Website

3/15/2011

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The Internet, web site development and new technology have all combined to finally give us the multimedia options many of us have been dreaming of for years. I remember attending a computer show several years ago and hearing people talk about watching video on one's phone. It seemed like such a pipe dream at the time.

No more. So, the question is whether you're making the most of the opportunity we all now have to create compelling messages and informational products? Some of the tools out there cost nothing, others cost very little. And, the really nice thing is that the Internet is very forgiving. People accept a lesser quality of video. In other words, you don't have to have whiz bang graphics in order to take part in this new arena.

So, if you've been waiting for just the right moment to get involved in audio, video and other multimedia products for your website, this is it!

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Amazon "Fire" to Battle iPad

Postbroadcast World

Triple Your Exposure

The Viral Mystique

Multimedia for your Website

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