What you may not realize is that with social media, it's possible to double or triple your effectiveness with the same blog post. How? By making sure the post gets re-purposed through your social media channels, such as Facebook, LinkedIn and Twitter.
I'm partial to Twitter. In fact, I set up a separate Twitter account for this web site because it just made sense to differentiate the kinds of ideas, stories, products and offers I offer on this blog from my Open Mic blog over at wesbleed.com.
When you write a blog post, be sure to Tweet the URL (link) to that post, while also posting it to your Facebook and LinkedIn pages.
Your friends and followers may click on the link and be taken to your web site. Of course, the more intriguing your can make the post, by offering a multimedia component for instance, the greater the chances of generating some interest in what you have to say.